This is an example of Media writing and show the importance of a target audience.
Imagine being an a fairly health conscious woman, eating anything your stomach was craving, not feeling guilty, AND losing weight and obtaining good health while doing it.
Sounds impossible, right? The Lifestyle Diet is not as much of a “diet” but rather a way of figuring out how to coincide in this world with the junk food, carbohydrates, and the guilty pleasures, while making good selections. It is a lifestyle choice, not just another South Beach or Atkins diet. Those diets promise you quick fixes, while the Lifestyle Diet promises you a better way of living. Being healthy is all about the choices we make.Face it; our world is surrounded by ice cream and tortilla chips, so instead of torturing ourselves with either guilt after indulging, or deprivation from never giving in, I had to realize there is a middle road that could be taken. That road is the choices I make regarding food. For example, whenever I go to the movies I find it near impossible to not indulge in the buttery, salty, delicious popcorn. There is something about movie theatre popcorn that is so much better than any other popcorn. Once I found out there was 1,200 calories in one medium sized tub, with close to 75 grams of fat (Evans, N. 2010, p. 144), I began to second guess if I really needed the popcorn. Instead of suffering through the movie with no special treats, I found that licorice has about 500 calories and only 3 grams of fat in an entire box (Evans, N. 2010, p.144). A much smarter choice!
Another example is my weakness for Starbucks. Man, how I love my frozen coffee drinks. Then I found out that my special little coffee drink had over 400 calories in it and 14 grams of fat (Evans, N. 2010, p.144). Well, I was having two of those a day, so you can do the math! After some research I found that I did not have to cut out this guilty pleasure of mine all together, I simply had to start making a better choice. An iced latte for example has 90 calories and zero, yes zero grams of fat (Evans, N. 2010, p. 144). Do you see the trend? It is not ditching our favorite foods and drinks, but rather devouring the healthier choice.
During my research for the Lifestyle Diet I came across a popular book you may have heard of called, “Eat This, Not That.” The philosophy of the book lies in that if you know exactly what you are putting into your body than you will be better at losing weight, dieting, and being healthy. Remember that saying with knowledge follows power? Well, this book is the poster child for that. The authors do a great job exposing certain restaurants short comings such as Chili’s signature appetizer the Awesome Blossom that contains 2,710 calories (Zelman, K. 2010). I bet you are hitting your head against the wall for all the Awesome Blossoms you have inhaled over the years! Well how could you not with the word “awesome” in the title. To get back on track, this book provides honest, no holds bar facts about the restaurants we eat at everyday, and the food we purchase at groceries stores. The bottom line is if we know all the facts before we order, than the advantage is back in our court and the choice is ours! This book is like the bible with swimsuit season right around the corner. Read it!
Besides the benefit of looking good, using the Lifestyle Diet could become increasingly important to our livelihood. With facts like, “One person in three is obese, that is 72 million people” (www.jamiesfoodrevolution.com). Obesity and diabetes are becoming more and more relevant in our society. It is our job to take control of our own health, and end this cycle. “Obesity, and with it diabetes, are the only major health problems that are getting worse in this country, and they’re getting worse rapidly” (www.jamiesfoodrevolution.com). That is one scary statistic! Think about that. Our health care system is able to treat and decrease all other health problems that are relevant today, yet obesity and diabetes are beating the experts! There are a myriad of aspects in this world that we do not have control over, but one thing that we can be in charge of is our diet and health. It is our choice, and the Lifestyle Diet makes that choice just a little bit simpler.
As woman we are constantly being judged on our physical appearance. It may not be fair, but that is the way of the world. Well, the Lifestyle Diet is here to say that health is the first priority, and with those healthy choices comes a smaller waistline. We need to stop letting obesity beat us, and take back our health! Sure, we all want to look good, but what is looking good if we do not feel good? The Lifestyle Diet gives you both of those benefits, and at the end of the day isn’t that really what all of us woman are looking for? It is no longer too farfetched to be an average woman, eating whatever she wants, guilt free, with the pounds slowly but surely dissolving, never to be seen or heard from again! It is the Lifestyle Diet. Try it. What do you have to lose, but health problems and unwanted pounds?
Jamiesfoodrevolution provides statistics and facts about obesity and diabetes (http://www.jamieoliver.com/petition).
Evans, N. (2010, July). 8 Foods that keep you slim all summer. Cosmopolitan, 144.
Zelman, K. Healthy eating and diet eat this not that. Web MD Better Information Better Health. Retrieved June 21, 2010, from http://www.webmd.com/diet/features/eat-this-not-that
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